Do The Opposite Blog Post Series: Break The Rules

Posted by JasonBlumer on Mar 31, 2015 in

This original blog post series started here. This is the last post in this series.One of my recent favorite authors is Dr. Jules Goddard. He wrote Uncommon Sense, Common Nonsense and it is a favorite contrarian business book of mine. One major insight I have gained from Goddard's work is that business is more of a game to be won than a skill to be improved. He says so right here in this Youtube video.I used to think there were rules to how we ran businesses. Follow those rules and you'll be okay. I used to feel there was some unknown pressure on me to play by the rules of my profession. But, as Dr. Goddard says many times in his book, that path is for losers.The landscape of business is changing - business strategy is now more like the strategy that a great football coach employs…

The Businessology Show: Exploring Business Models

Posted by JasonBlumer on Mar 24, 2015 in

By Jennifer BlumerRecently Jason Blumer andDan Mall launchedSeason 3 of The Businessology Show. In this episode, they discuss their business models and their pros and cons. While I love the honesty about the struggles Jason and Dan face in their chosen business models, I think there are a couple of big takeaways about business models in general.1. It’s important to be intentional about your business model. But first you must know with crystal clarity what you are selling. (Dan learned that he is NOT selling low overhead, but results/high quality. This affected his business model and positioning.)2. Business models affect EVERYTHING. Your business model will determine who you hire - and whether or not you hire employees or contractors, how you price, how customers pay, where and when you do your work, how you conduct meetings, and more.3. Intentional and strategic business owners will be co…

Join Jason Blumer for an Online Value Pricing Webinar on April 22, 2015 ($12)

Posted by JasonBlumer on Mar 19, 2015 in webinar value-pricing

What:This is a webinar about the basics of implementing value pricing. We’ll discuss how to practically leave hourly billing behind, and then implement value pricing in your agency. We’ll also tackle the business model changes that are necessary for this to work, and how this will affect how you choose your customers. When: Wednesday, April 22, 2014, from 2 pm, EST to 3:30 pm, EST Amount: $12, register below…

Profit Comes From Risk

Posted by JasonBlumer on Mar 19, 2015 in

Recently a coaching client of mine asked me to help him through a prosposal process. He was hoping to offer new value to a new client - and thus, make a greater profit than on previous work. Below is a part of an email discussion we had about my role as well as a risk/reward discussion.Profit comes from risk. As business owners, you have to take risks. If I help you with proposals, then we are both taking risks.The risk you take:If you get the client, I have a minimum I want to make, but I hope to make more much higher. I want to be paid a minimumno matter what. Your incentive is to price high enough to justify paying me.The risk I take:I help you with the proposal, and if you don't get it, I get nothing. My incentive is…

Leadership Lessons from my Coach, Ed Batista

Posted by JasonBlumer on Mar 13, 2015 in

My coach, Ed Batista, rarely writes about himself or his abilities to coach, or his past experiences. He is typically writing about others he has learned from. And he passes this writing on to me, which I highly value. One of his most recent posts is an example of this, as he writes about a leader he once took a Stanford MBA class from named Joel Peterson.Ed's post, Joel Peterson's Last Lecture, 15 Years Later, has some gold in it. Of the 30 points Ed makes in his blog post, here are the 3 biggest takeaways for me:#6 Learn to Work With People - as a firm owner, it's not mainly about getting tax returns done and reviewed, but about the journey of helping a team believe in themselves while we care for fearful people. I'm learning that people are at the heart of our work.#21 Hire for Brains and Heart -…

Stop Reimbursing Employees for Their Health Insurance Premiums

Posted by JasonBlumer on Mar 11, 2015 in

Hey small business owner, itlooks like you need to stop reimbursing your employees for their own personal health insurance premiums. I know, you sure are nice to do that, and it's a perk, right? But it seems that this is a violation of the Affordable Care Act (ACA). Here's the skinny...If you have OVER 50 full time equivalent employees, then you are subject to the ACA, also known as Obamacare. You are an Applicable Large Employer. Yikes. We won't even take you as a client because of the pain-in-the-butt ramifications large employers will have to abide by. Basically, if you are an Applicable Large Employer, you have to offer your employees a group health plan.If you have UNDER 50 full time equivalent employees in your company, then you are technically not subject to the ACA. Yeah. But some small employers have been unknowingly making themselves subject to the…

Do The Opposite Blog Post Series: Stop Managing

Posted by JasonBlumer on Mar 6, 2015 in

It was a revelation to find out that I did not actually have to manage people while running my business. That was not my experience when I worked for others. I was managed in the past. Though I was married, had children, owned a home, and could get to the dentist on my own, my employer thought I needed to be told what to do to get my job done.Not.If you hire adults, don't be surprised that they can actually do their job better than you can tell them how to do it. Just don't expect them to do it the way you would do it. We operate in a R.O.W.E. in our firm, which stands for Results Only Work Environment. In a R.O.W.E., our goal is to communicate the results each team member is meant to accomplish for our customers, and…

Do The Opposite Blog Post Series: Raise Your Prices

Posted by JasonBlumer on Feb 25, 2015 in

This is an opposite behavior that really freaks out business owners. And I love to challenge people to do it - raise your prices.When I tell entrepreneurs to raise their prices, we begin to deal with all of their real issues:-am I worth that?-I'm scared I'll lose clients.-I don't need to charge that much.-I want to stay small.I hope you know that the claims of the billboard above are an impossible feat to pull off in business. You can not give the exact same coverage to an auto insurance holder year after year without raising your rates. I assume they are saying that they charge less than their competitors. By doing so, they have just put themselves in the category of 'commodity.' And I'm sure they complained about the insurance industry being a commodity to their advertising agency.Agencies really need to stop…

Do The Opposite Blog Post Series: Stop Blending In

Posted by JasonBlumer on Feb 20, 2015 in

This original blog post series started here.The above lame clip art represents the philosophical belief of my profession that we don't want to rock the boat. Search 'boring cpa firm websites' and you will actually find the companies at the top that build the majority of the websites for our profession. Boring is the only word I can use to describe the brand and marketing presence of our profession. I believe this used to suffice, when people did business in their hometown with people they trusted. But our profession is slow to realize that customers are changing, and so should our marketing. Like all service-based businesses, we must stop blending in.Tim Williams, consultant to creative agencies from Ignition Consulting Group, lists four great examples of a differentiation strategy in this blog post:He lists:1. the language you use to help you stop blending in - can you be…

Get Your Health Insurance Plan Handled NOW

Posted by JasonBlumer on Feb 10, 2015 in

The following information comes fromAlex Forrest, the guy that can hook you up with a health insurance plan if you need one. And if you don't have one, you need one THIS WEEK.You CANNOT get an individual health insurance policy in 2015 afterFebruary 15th. Everyone needs to be aware of this but very few people are.One of the changes brought about by the Affordable Care Act (Obamacare) is that people can only get coverage during the "Open Enrollment" period each year.That's true for plans on the Marketplace and plans that are outside the Marketplace. So after February 15th the opportunity to enroll you and your family in a health insurance plan for 2015 is gone.If you've been waiting or thinking about your options, it's time to make a decision! View plans and prices for 2015 health insurance plans here.The good news. We've made it very…