A Review of Pre-Suasion by Robert Cialdini

Posted by JasonBlumer on Jun 16, 2017 in

I'm enjoying Dr. Robert Cialdini's latest book, Pre-Suasion. Similar to his first book, Influence, this book is full of stories, anecdotes, and science experiments supporting the main point of the book. The point of the book is: "Trust is one of those qualities that leads to compliance with requests, provided that it has been planted before the request is made." The book supports the premise that you can influence people to do what you want to a high degree that you do something before you ask them to do the thing you want them to do. And, it is even more effective, if the first pre-suasive trigger you use to build trust is associated with the request you make immediately after. If the premise of this book is true, this could be fascinating to experiment with before team meetings, before sales meetings with potential new clients, or before you ask…

Planning Helps Me Write

Posted by JasonBlumer on Jun 8, 2017 in

I write a good bit of content. There is a lot I've learned in leading and growing businesses, and I like to share it with anyone who will read it. Most of the content I write here is short and digestible. That is both for me (so I can produce more content) and for you (so you can consume it quickly). It's a win-win.Writing posts used to be something I just 'fit in' to my schedule. But if you are busy running a business (or doing anything in life), important things don't just 'fit in' to your schedule. You have to plan for things to fit into your schedule. Now, I block off my calendar and it says 'Write Blog Post.' You'll see that block appear on my calendar 4 to 5 times per month. I had to plan for the time to write, or it would never happen. One…

Does Leading a Business Feel Natural?

Posted by JasonBlumer on May 30, 2017 in

If you are leading a business with a team, then you are a leader. You are a leader of people. And just like many things in business, you may not feel fully equipped to lead a team the right way. It may feel awkward or weird at times for you to do the things you need to do to lead a team (like have hard conversations, or praising a team member for doing great things).But don't let that dissuade you from doing the things necessary to take care of your team. Leadership may not always (and doesn't have to) feel natural to do it well. In fact, many things on a leader's plate may not feel natural. That doesn't mean they are wrong, or that you are even doing them wrong. It just means you are being stretched in ways that will ultimately improve you as a leader and…

Stay In Your Lane

Posted by JasonBlumer on May 16, 2017 in

If you are trying to grow a company, then you have to stay in your lane. As the Founder or CEO, your lane may involve the strategy and vision of the company. If you keep scanning documents, then you are stepping out of your lane. And when you are partners, then you can often cross over into each other's lanes. Your company will be 2x more productive if the partners and team will stay in their lanes.What is a lane? Your lane is basically your Job Description. And your team has a Job Description, too. Everyone has to have one. When everyone has a Job Description describing the lane they are supposed to stay in, then it's harder to step over into someone else's lane without them noticing. And if you have a culture of trust, honesty, and accountability, then someone will feel the freedom to say: "Hey! Stay…

We Are Strategic Business Accountants

Posted by JasonBlumer on May 8, 2017 in

We support the tax, accounting, and business growth endeavors of creative agencies all over the US. Some leads want us to be tax experts only, while some clients are confused as to why we offer business coaching to help agencies grow. We have intentionally crafted our business model and built a team that allows us to manage all of the strategic business needs of the creative agencies we serve. In essence, we have become experts at what an agency needs to operate, stay compliant, grow, and monitor/analyze how they are doing during the process of growth. We are the full package!Our value is in knowing how all of these strategic business building blocks fit together. Here are questions we know the answers to: - How do complicated tax elections affect the personal taxes of the owner(s)? - How can we use new technology platforms to turn the…

Sowing and Reaping

Posted by JasonBlumer on May 2, 2017 in

Business building can be confusing. You will enter seasons of prosperity and possibly seasons of decline. It's hard to know what to do when these seasons show up. In some seasons you may overspend, while in other seasons you may deal with the fear of making payroll each month.The concept of sowing and reaping is an important principle to help you understand what you are experiencing. Sowing and reaping happens in all of life; growing your business is no exception. Here are some sowing and reaping principles that may help you deal with the ups and downs of building your business:-You don't reap in the season you sow - consistent marketing, solid accounting principles, and new hiring processes are all concepts you will see benefits from months, or years, later. Build now, but be patient to reap the rewards in a later period. So, if you need clients…

Less Clients, More Money

Posted by JasonBlumer on Apr 17, 2017 in

I love real stories of smart business decisions that lead to more profit and relief for the owners of agencies. One of these stories came up the other day when I was coaching with some great partners of an agency.Last year, they made an intentional decision to let go of a lot of smaller clients that were not profitable. As usual, fear was a factor in making the decision - "are we getting rid of revenue?" "can we replace them?" The partners helped each other through the emotional decision to prune clients. During the coaching session, we were comparing one quarter of financial activity with the most recent quarter of financial activity in their agency. And even though they had less clients this quarter than last quarter, they made more money. The were doing less work with less clients, and they feel less stressed and overwhelmed.This is a…

Staying in the Safety Circle

Posted by JasonBlumer on Apr 4, 2017 in

We told our kids when they were young to stay in the safety circle. There was an imaginary circle around my wife and I and our home. If our little children would stay close, within the reach of the safety circle, then we had the ability and power to protect them.Your company is a safety circle, too, and it is meant to protect your clients and your team. If everyone can stay in the safety circle within reach of the leadership, then everything will be fine. Everyone will stay protected. And when we are protected, we can stay healthy and grow!But sometimes people venture outside of the safety circle. When this happens, it's hard to tell what the result will be. That's no man's land! Clients can get hurt, service models can be broken, and team members can become confused. As the leaders of our businesses, it's imperative…

Playing Chess [in Business]

Posted by JasonBlumer on Mar 7, 2017 in

Playing chess is all about the strategy and planning of your moves. Planning your next move at the right time while you also consider your opponent's moves, are what allow you to win. It's a thinking game!And so is business. Business is a chess game. It's all about making the right moves that others are not willing to make. How do you define the right moves? Making the right moves means taking significant risks to move you forward without being so risky that you hurt your business in the process. Here are 3 ways to play chess better: Be confident! Analyze your moves all you want, but when you are ready to make the move, go in strong! You may take your time deciding what to do, but once the decision is made, be bold. You could even trick yourself that you don't know what you are doing if you…

Great Strategy Requires Vetting

Posted by JasonBlumer on Feb 28, 2017 in

Make sure you know what strategy is before reading this post. I wrote about it here.As business leaders, we all want to be good at laying out a right strategy that helps us grow our companies. But if you are developing strategies on your own, then you are possibly not getting the most out of your plans. Strategies are really just 'guesses at where the future is headed,' and that is an easy thing to get wrong. I remember when I ran our companies by myself. There was no vetting at all. I just did what I wanted, or failed to do what I didn't know I should be doing. Either way, my strategies were right sometimes and failed other times. But I really never knew why.There is a better way to develop great strategies, and it involves other trusted people who are allowed to vet what…