Word of the Day: Details

Posted by JasonBlumer on Jan 28, 2020 in

Word of the Day: Details from Blumer CPAs on Vimeo.Transcript:It's word of the day. We pick a word and we talk about the strategy around that word. And this word is details, and it's amazing all of the great things embedded in details. So when you talk about planning, you're looking to the future, you're talking about how to make the future what you want it to be, and this big enormous plan is a wonderful thing. A lot of times we do that at the turn of a year, right? That's just kind of where our minds go. But really where that plan is going to happen, the success of that plan is all going to be embedded in the details. And when I say details, I mean the day-to-day walking and battling, sometimes the mind, the distractions, the other things you want to go do. If…

Word of the Day: Exit

Posted by JasonBlumer on Jan 21, 2020 in

Word of the Day: Exit from Blumer CPAs on Vimeo.TRANSCRIPT:Word of the day, these are videos where we pick a word and we're just going to help you be strategic about what that word may be, and this one is exit. Why might I use the word exit? Well, we're at the year end. We've just gone through the year end, and that's the time when we do a lot of renewals with clients, and renewals are a great time for us to assess who we are as valuable to the client and it really puts us in the lives of the client in a very face forward way to say are we valuable? And some clients don't renew, and that's fine. You learn at the end of a contract who is valuable for you and who you're valuable for, and how other places can be better values…

Word of the Day: Strategic

Posted by JasonBlumer on Jan 14, 2020 in

Word of the Day: Strategic from Blumer CPAs on Vimeo.Transcript:It's Word of the Day, and on Word of the Day we pick one word. Sometimes it's a phrase, we throw you off, it's a phrase. And today's word is strategic. You know what another word for strategic is, is intention or a purpose. That's what that means. Strategic is being purposeful. Strategic is being intentional. Strategic is doing things on purpose. That's all strategic means. If you're doing things on purpose, what that normally means is strategic is about the future, so strategy is a forward-looking thing. Strategy is taking the courage to own the future. That's kind of what strategy is.If you're trying to be strategic, you're trying to own the future in some sense. You're trying to make a statement as to what you want to define the future to be for your company. That's…

Word of the Day: Market

Posted by JasonBlumer on Jan 7, 2020 in

Word of the Day: Market from Blumer CPAs on Vimeo.TRANSCRIPT:It is Word Of The Day, where we pick a day and we strategically tell you what that word means. Today's word is market. What does market mean? Market is the thing you're serving. Right? So, you have a company. You have a company within ... like you own it. Right? You own what it sells, what it prices, what it does, how it leads teams, just this little pocket of something you own. Well, it's got to have a value. So, the justification of any business being in existence is that a market wants the things this business is making up. So, a market is truly important for you to understand. You've got to understand what it needs, what it wants. Right? Marketing. Right? That's the function of trying to assess and touch on what this whole global market…

Word of the Day: Cash

Posted by JasonBlumer on Dec 31, 2019 in

Word of the Day: Cash from Blumer CPAs on Vimeo.TRANSCRIPT:It is word of the day. And you know what we do as a firm, we handle all the financial aspects of agencies that are growing. We want to keep all of their accounting in line. We want to help them report on things and that's because of today's word of the day, which is cash.Cash. Cash is just a result of an indicator of the value that you are to the market that you serve. It's the price you're willing to or able to put on the things you do for your clients and when they pay you, then they've seen the value in what you're doing. But cash in the bank is not a determiner of profit. Accounting is where you figure out how you're going to be taxed. Keeping your accounting up to date on…

Word of the Day: Awareness

Posted by JasonBlumer on Dec 24, 2019 in

Word of the Day: Awareness from Blumer CPAs on Vimeo.Transcript:Today's word of the day is a big one: awareness. What does that mean? Well, awareness is actually knowing and learning more about yourself. It is wild. I know this is true about me and it's true about our clients, too, that we coach and consult, our team, or any human we're in a close relationship with is that they are not fully aware of the things they're doing and why. That is really, really common. You may disagree, but actually you don't know. You're proving my point that you don't know. When you get into a close relationship with somebody and they start asking you questions, oftentimes, and this is true about me, I'll answer a question and not even know that there's ... I didn't even know I needed to answer it. Like I'm answering a thing, learning…

Word of the Day: Aspirations

Posted by JasonBlumer on Dec 17, 2019 in

Word of the Day: Aspiration from Blumer CPAs on Vimeo.Transcript:Fancy word of the day, aspiration. Word of the day is where we pick a word and we talk strategically about what it may mean for your service based company. And I thought I would look up this word aspiration. It's a strong desire, a longing or aim or ambition. It's a goal or objective that is strongly desired. So it's some future hope people are wanting to obtain, right? And they desire it in a very strong way. And it made me think that aspirations a lot of times are what we're solving for our clients. So one way to really help a client is not only to solve the thing they bring you, which I call a need, but solve the aspiration or the longing they have for the future. Which is what I call, a want.…

Word of the Day: Agendas

Posted by JasonBlumer on Dec 10, 2019 in

Word of the Day: Agendas from Blumer CPAs on Vimeo.Transcript:This might be a funny word of the day. Today's word of the day is agendas. Do you know how strategic agendas are? That's just one trick we use to bring clarity to this knowledge work that we do. We help our team realize that if you prepare an agenda before a meeting, which our team has to prepare agendas before a meeting, the very thought of going through an agenda is a strategic behavior. It orders and categorizes and prioritizes things you're going to talk about a client with. And so your meetings are much more effective when you walk in having planned the agenda. Sometimes the agenda you go through is not as important as what you did to create that agenda.And another little tip with agendas is, when you go into a meeting and a…

Word of the Day: Layers

Posted by JasonBlumer on Dec 3, 2019 in

Transcript:My partner and I were coaching with a client and I want to tell you some stuff we were talking about in today's word of the day video and today's word of the day video is layers. This client was talking to us about working with a team member, a team member that's struggling and trying to figure out what they're doing and they're like, "Is it this or is it the thing we're going through? Or is it something they're doing?" So what we talked about is layers. Everybody, every human that you're working with, clients, team, yourself, you're always dealing with layers of various things in your life that are affecting some issue you're facing.So if you come at an issue and you can't figure it out, there's no clarity and you don't know what it is, sometimes you get to peel the layers. You got…

Word of the Day: Expectations

Posted by JasonBlumer on Nov 26, 2019 in

Word of the Day: Expectations from Blumer CPAs on Vimeo.Transcript:You know what time it is, word of the day. We pick a word, one word, just one magical word, and we talk about it and and how it helps us run our businesses or how it helps us hinder our businesses. And today's word of the day is expectations. This almost sounds like Sesame Street. Expectations children, but you know what I've learned about myself? I get blown up man in my head when my expectations are not fulfilled, and guess what? Looking into the expectations that is kind of before I go into a situation, sometimes I don't even know I have expectations about something. I think a lot of us are like that. Expectations are so subconscious. We don't actually sit down and go, "I expect this coming situation to be a thing that I want…