What's in a Name?

Posted by JasonBlumer on Dec 8, 2020 in value pricing

What's in a Name from Blumer CPAs on Vimeo.Transcript:What's in a name? And I'm talking about a person's name. So I know this young guy, he's in his early 20s and when I met him, I asked him, "What's your name?" And he told me, "Well, people call him different things, like three or four different names." And I'm like, "Well, what do you want me to call you?" And he was never definitive about what I'm supposed to call him. And it was interesting. It's hard to relate and interact with him because I don't know his name because he doesn't care. It seems he doesn't care about what you call him. And people have called him many different things, many variations of his actual name.And it just got me thinking that a name is a signaling thing, right? A name, all it does is it…

Can I Afford This?

Posted by JenniferBlumer on Apr 3, 2014 in answer_this_question Jason Blumer value

"Can I afford this?" is the wrong question. This question leads to another question, "what will this do for me?" The first question is about cost, the second question is about value. Two totally different things. It might be true that you can afford something that will be of no value to you. Many Friday paychecks are used to pay for weekend druken binges. We can afford a lot of things that are of no value, or even hurt us. We have to reframe the questions to ones of value, not cost. How do you do this? Answer a question with a question: answer "can I have that?" with "why do you need it?" or, answer "will this hurt me?" with "will it help you?" Accounting is unfortunately all about recounting historical costs, and answering the question "what happened?" Accountants of the future will allow technology to answer the cost qu…

Never Stop Loving

Posted by JenniferBlumer on Jul 16, 2012 in for_our_customers jason_blumer Other Throughts spiritual value what_we_believe

A CPA friend from Austin, TX recently asked this question on Twitter… “Pondering this today….Clients - is it good or bad to consider them friends?” Actually, that is a good question. Deep inside of that question is the truth that it is difficult to speak hard truths to friends and family. So our profession probably keeps it’s distance so that we don’t get hurt when our friendship is broken (i.e. clients are fired or leave). Now, I’ve extrapolated my friend’s question in this post from ‘should we be friends?’ to ‘should we allow ourselves to love our clients?’ I don’t think it’s a big stretch, honestly. We love our friends. That is probably how you met your spouse. You became friends first… then you called it love. I look to the Bible to see…

Value Creation

Posted by JenniferBlumer on Jun 15, 2012 in innovation value

There is a lot to this cute little visual, so let’s go through it point by point. 1. Both Company and Customer realize profit in the biz relationship. Far from Adam Smith’s beliefs that no good comes from the endeavors of the business owner, there is no business you should participate in that does not bring ‘profit’ to both sides. This is the foundational morality of business and why entrepreneurs and hard working business owners will be what renews our country’s economic crisis. This is how we approach our partners (our customers), and will never seek to work with a customer that we can not profit. Note for the provider that profit realization equals Price minus Cost. That is, the price you receive over and above your costs to deliver that service or product is your profit. The purchaser receives profit…

“Strip Towards the Road!”

Posted by JenniferBlumer on Feb 28, 2012 in building_internal_processes innovation marketing_branding value

Then I noticed that there was a credit card machine hanging off of the drive through window. Now I knew he wanted me to run my credit card, with the “strip towards the road” so that I would run the card correctly the first time (I wonder how many losers ran their card with the strip towards the dumpster?). As it normally does, all of my interactions outside of my business always turn my eyes towards how I’m treating my own customers. A couple of points: 1. Their whole business was setup so that they did NOT physically touch the customer or have much interaction with the customer. They fell into the common trap of Efficiency over Effectiveness. “But what do you expect from a fast food restaurant,” you might say. But in today’s world, every industry is ripe for disruption.…

Stupid Things Business Owners Do #7

Posted by JenniferBlumer on Feb 2, 2012 in stupid_things value

You don’t charge what you are worth. This one may not be as stupid as it is a mistake or sometimes a different view of value. But sometimes it is just stupid. Now, this is a process. Sometimes a long one. First, you have to understand what you are worth, AND you have to come to an understanding of what your customer values. Then you have to have the guts to play in that market at those prices. We talk a lot about pricing on the THRIVEcast and it’s a topic we coach our clients on regularly. Pricing is huge and it’s an art form. We may get it right several times in a row, and then make a major error pricing the next customer. Need help? Let us know! For more information, read my article in A List Apart called Pricing Strategy For Creatives.…

We Exist To…

Posted by JenniferBlumer on Jan 2, 2012 in entrepreneurial_endeavors Other Throughts value what_we_believe

Here is our ‘Why’ statement: “We exist to help creative customers enjoy their work and lives more deeply by managing the technical side of their business with effective technologies and provide them with business intelligence through challenging coaching and deeper education.” More than anything else, we want to know who we are NOT for. It saves everyone such heartache when we know who we are supposed to be serving. If you come into our firm, and we are not best for you, then you will not like our firm, and we will probably not like you as a customer. It sucks to be in this place. But if you ARE right for us, then we are ready to change your life and you are probably ready to receive it too! A ‘Why’ statement helps to avoid the wrong customer and solely focus on the right customer.&…

Introducing Our Individual Tax Packages!

Posted by JenniferBlumer on Dec 7, 2011 in innovation taxes value

We are preparing for tax season as we speak. Sounds fun, right? I’m sure you envy us. : ) But we love to serve you, so we are looking forward to that opportunity again. We’ll be doing some different things this year to deliver greater options to you and seriously increase the value we deliver in the preparation of your individual tax returns. These changes apply to individual tax returns only. Value and Transparency This year, you will have four options to choose from as we serve your individual tax return needs: Gold, Silver, Bronze, and Basic. We want these options to bring transparency in what we will do for you while allowing you to choose the value you perceive in each option. You get to choose your price according to what YOU need and value (as long as no major changes have happened throughout the…

Check out the Newest THRIVEcast!

Posted by JenniferBlumer on Dec 6, 2011 in thrivecast value

This month our guests, Ron Baker and Ed Kless, discuss the evils of the billable hour and timesheets. Listen in to hear how the value pricing model can change your business.…

The Best Investment

Posted by JenniferBlumer on Oct 30, 2011 in monday_morning_message value what_we_believe

An investment in knowledge pays the best interest. Benjamin Franklin…