What's in a Name?

Posted by JasonBlumer on Dec 8, 2020 in value pricing

What's in a Name from Blumer CPAs on Vimeo.Transcript:What's in a name? And I'm talking about a person's name. So I know this young guy, he's in his early 20s and when I met him, I asked him, "What's your name?" And he told me, "Well, people call him different things, like three or four different names." And I'm like, "Well, what do you want me to call you?" And he was never definitive about what I'm supposed to call him. And it was interesting. It's hard to relate and interact with him because I don't know his name because he doesn't care. It seems he doesn't care about what you call him. And people have called him many different things, many variations of his actual name.And it just got me thinking that a name is a signaling thing, right? A name, all it does is it…

When To Price a Customer

Posted by JenniferBlumer on Sep 9, 2013 in blumer-cpas Jason Blumer onboarding pricing proposal value-pricing video

Most CPA firms still bill by the hour. They are hired by a client, then do the work, and often surprise the client with a bill several days later. In our firm, you will know your price before we do work for you. As a new customer, you will be given options and these are customizable for you. We want to give you what you need and serve you well. Once you agree on one of the options, we will begin an onboarding process so that we can get busy serving you. You will not be shocked by a bill from us...ever. There is no risk to you to to go through our proposal process because if we don't align, you have not spent any money yet. We may even be able to recommend a better match for you. If you are a business owner in a creative company (…