Recently I (Jennifer) was listening to Jason hold a value conversation with a potential new customer of our firm. At one point, I heard the customer ask a question which piqued my interest. He asked Jason if he believed there was one recipe for business success since there seem to be many ideas about the right approach to business.

I liked Jason’s response. He said, “No.” He went on to explain that there is not ONE recipe. There are many recipes for success. And all (well, many) of them are right. Just like there are thousands of CORRECT recipes for chocolate cake, there are endless CORRECT recipes for building a successful company.

But Jason did explain that there is a specific recipe that will work best for any individual company based on it’s unique culture, positioning in the market, owners, customers, processes, etc. And there is room for improvement in every area to make that company even MORE successful. Ingredients for success will include careful timing for hiring, developing a marketing strategy, specific revenue goals and how to spend that money. It will include an ingredient for working with specific people and for building culture as growth occurs. Success always includes finding your purpose as a company.

I like that there is more than one way to make chocolate cake. And more than one right way to build a business. Our job as coaches is to help you find that exact recipe and to determine which ingredients you may need for that perfect recipe.

Published on 30 Jan 2013