Stupid Things Business Owners Do #6
One stupid thing you may be doing as a business owner is wasting time reading People magazine instead of Inc. magazine. Fame and celebrity is something created in our own minds and pushed by media. Following your favorite celeb is fine, but it isn’t likely to do you any good in your business unless that celebrity is your customer.
Instead, invest your valuable reading time in good books, blogs, and magazines that will enhance your business processes and interactions with your customers. Invest in an Audible subscription or download podcasts that can help you think about your business in a new way.
Here are a few of each type of media that we recommend:
Books:
Start With Why by Simon Sinek
Positioning for Professionals by Tim Williams
Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne
Magazines:
Inc.
Fast Company
Blogs:
Blumer & Associates (DUH!)
Tech Crunch
ReadWriteWeb
Podcasts:
The THRIVEcast
HBR Ideascast
Freakonomics
Entrepreneurial Thought Leadership Series
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